- Department: Operations
- Location: CareerSource Broward 2890 W. Cypress Creek Rd., Ft. Lauderdale, FL 33309
- Job Code: 611
- Date Posted: Thu, 12 Aug 2021 6:10pm
- Employment Status: Full-time (Temporary)
- Exemption Status: Exempt
- Salary: $58,000 - $62,000 (Hiring range)
- Design media relations programs to include building and maintaining ongoing relationships with key media; writing interesting and effective press releases; creating information for media kits; and developing and maintaining applicable company Internet or Intranet web pages.
- Serve as media spokesperson for the organization, in conjunction with the President/CEO.
- Promote CSBD information and events to the news media and other internal/external audiences; pitch stories to various media outlets; prepare and distribute supporting press materials; organize media coverage of major announcements and initiatives; quickly respond to inquiries and interview requests from reporters, producers, and the general public; plan and manage high-level projects, events, and campaigns that will generate increased visibility for CSBD in the news media; and interact with journalists on a regular basis, cultivating relationships with key reporters.
- Provide oversight and management of social media activities for the agency including ensuring active/high visibility presence on major sites such as Facebook, Twitter, Instagram, LinkedIn etc.
- Write, implement, and evaluate strategic, comprehensive marketing, communications, and public relations plans to direct the overall outreach efforts of the organization, to reach identified target audiences.
- Prepare and analyze various monthly, quarterly, and annual reports.
- Manage all agency marketing initiatives. This includes oversight and/or design creative elements, writing ad/promotional copy, managing media buys, tracking responses and evaluating effectiveness. Work with staff to ensure that marketing materials maintain agency quality and consistency standards (this includes any information to be consumed by the public).
- Develop and/or maintain the agency’s corporate image and identity, which includes the use of logos and signage.
- Oversee the design and installation of signage and CSBD imagery in the career centers and administrative office.
- Assist with the preparation and distribution of marketing and informational collateral (e.g., brochures, web pages, reports, press releases, posters, public service announcements, videos, presentations, news articles, etc.). This includes designing, writing, editing, and preparing final artwork for print (if applicable).
- Consult with executives and department heads to determine communications/marketing needs.
- Draft speeches and other forms of external communication for agency leadership and arrange interviews and other forms of contact on their behalf.
- Assist with the development and effective management of the communications budgets.
- Provide information and guidance to agency leadership and staff on communications, marketing and public relations issues, and projects (e.g., crisis communications, talking points for media etc.)
- Manage projects with outside vendors (printers, sign shops, specialty advertising vendors, media outlets, etc.) that develop and implement communication strategies and information programs on behalf of the organization.
- Oversee the preparation and distribution of marketing and informational collateral (e.g., brochures, web pages, reports, press releases, posters, public service announcements, videos, presentations, news articles, etc.).
- Prepare and deliver presentations to the community, the Board, executives, internal staff or provider agency audiences.
- Identify target audiences and determine the most effective ways to communicate information to them.
- Evaluate advertising, marketing and promotion programs for compatibility with public relations efforts.
- Create and manage special events such as press conferences, trade shows, conferences, sponsorship events, training classes, etc.
- Negotiate pricing and manage projects with outside vendors (printers, sign shops, specialty advertising vendors, media outlets, etc.)
- Develop and manage positive relationships with local and municipal government officials, media representatives, community agencies, and provider partners. Represent agency at state and regional marketing-related committee meetings and events.
- Learn about and monitor all federal and state policies and regulations regarding relevant workforce development legislation and programs.
- Initiate market research and analyze respective results to help determine possible service offerings or marketing channels. Monitor consumer, marketing, social, and political trends that might affect the agency or its partners.
- Administer the agency’s public information program and respond to inquiries from a wide variety of individuals, groups, organizations, and governmental entities.
- Participate in the agency’s hiring process by serving on screening and interview panels as needed.
- Participate in agency’s quality improvement initiatives by continually focusing on strategic planning and improving customer service.
- Assist with the creation and execution of various customer surveys.
- Provide ongoing supervision, support, training, guidance, and evaluation of direct reports as needed.
- Communicate with coworkers, management, staff, clients, and the general public in a courteous and professional manner.
- Conform with and abide by all regulations, policies, work procedures, and instructions.
- Perform other duties as assigned.
A Bachelor’s degree in public relations, marketing, advertising or a related field, plus a minimum of three years’ experience in overseeing media relations and marketing activities is required. Proficiency with social media is required. Proficiency with and graphic design software including Adobe, Photoshop, InDesign etc., is preferred.
Proficiency and experience in Associated Press (AP) writing style is preferred.
Must be proficient in all Microsoft Office applications and possess extensive Word and Excel skills, possess the ability to utilize state workforce development databases and possess the ability to utilize the Internet to conduct research and obtain data. The ability to deal effectively with elected officials, board members, public/private employers, providers and staff is required. The ability to effectively apply customer service techniques; marketing techniques, outstanding public speaking techniques; interpersonal communication techniques; knowledge of economic trends; and knowledge of creative written communication is required.
CareerSource Broward provides necessary reasonable accommodation in the interview process upon request to persons with disabilities. Such requests must be made PRIOR to any scheduled interview.
CareerSource Broward is an E-Verify employer. For more information, click on the link to the E-Verify website https://www.e-verify.gov/
All individuals selected for hire must provide original documentation as referenced on the Form I-9 List A or List B and C, documenting their identity and employment eligibility. List B documents must contain a photo.